France believes it can entice Olympic visitors

France believes it can entice Olympic visitors

The surprising news has emerged that various regions of Northern France are vying with the UK in a strong bid to attract those tourists who are seeking accommodation when they come to see the spectacle that is the 2012 Olympic and Paralympic Games.

As the vast majority of hotels and other accommodations in the South East and London already fully booked up for the full duration of the games, the authorities in the region of Core d’Opale are looking to cash in on the close proximity they share with the UK.

There are currently 70,000 beds available in the Cote d’Opale region, split between holiday cottages, campsites and hotels. Some of these hotels are priced at only €62 per night, a big difference from the €110 a night that is being charged in the South East and London.

Those tourists who opt to stay in this area are close to the Eurostar connections in both Lille and Calais, meaning that at the most they are only 90 minutes from London, and the journey is just 60 minutes from Calais. There will be a network of greeters who will meet visitors at local seaports, train stations and airports, and show them the attractions and sights of the Cote d’Opale region.

Notable tourist attractions in the region include the 800-year-old Cathedrale Notre-Dame de Saint Omer; Nausicaa, The French National Sea Experience centre; the Battle of Dunkerque Museum; and more than 100 miles of beaches.

There are also five casinos, six golf courses, and 17 shopping centers, as well as 30 sporting centres with facilities for various sports including gymnastics, horse riding, football and basketball.

Cote d’Opale Developpement was established in 2005 by four economic development agencies, covering the areas of Boulogne sur Mer, Calais, Dunkerque and Saint Omer.

The organisation’s main objective to promote investment opportunities on the Cote d’Opale. It also provides free customized assistance to companies and investors looking to locate or expand their business into the region.

The organisation will be exhibiting at the World Travel Market event at ExCeL London from November 7th to 10th. Sharing the stand will be the tourism boards of Boulogne sur mer, Calais, Dunkerque, Saint-Omer, Pas-de-Calais Tourism and Boulogne and le boulonnais region tourism.